Website for the merger of two of the UK’s biggest gambling companies
When the companies agreed to merge to create one of the world’s largest online gambling businesses, the companies needed a website to communicate critical merger information to the stakeholder groups of both businesses.
Given the timing, much of the branding for the new website was yet to be confirmed. We therefore created a site that balanced the existing brand colours, combined with imagery that emphasised the similarity of the sphere of operations for these two companies. The site also presents the business proposition and investment case well, elaborating on the market positions and context of each brand, including the B2C and B2B operations across the globe.
The Paddy Power Betfair merger website highlights strategic priorities and in-depth merger information. Given the media and stakeholder interest in the announcement, the site has an in-depth Media section supplemented with press releases, blogs, contact information and an image library.
Paddy Power Betfair website